Designing the World

Graphic design and design in general

On this website you will learn about graphic design, course recommendations and a lot of valuable information for your training as a designer, illustrator, web designer and much more.

What is graphic design?

First let’s clarify what the word “design” means; it refers to the process of designing: drawing, project, graphic design or technical description, layout to the final result of building with different elements, that is, a complete composition with different techniques in different professions.

We can say that design is confirming that something will look good visually and that the desired result will be obtained.

Every design created, whether it’s a logo, a website, or an advertising space in general, has a specific purpose and must be conceived with a strategy that considers both the form and function of the design.

The importance of graphic design

Humans are naturally receptive to visual stimuli, and graphic design plays a crucial role in how we understand the world. It not only captures our attention but also communicates complex ideas in a simple way.

A good graphic design has the power to awaken emotions and motivate actions, such as choosing a product in a store or recalling a striking advertisement we saw on a billboard in Monterrey, for example.

Main functions of graphic design

  • Identifying brands: Brands like Apple or Nike are easily recognizable thanks to their visual design, from their logos to their packaging. All of this is achieved through careful use of graphic design.
  • Recording messages: A well-crafted design, such as a traffic sign in the United States, well-crafted and specifically designed for a specific purpose, allows clear and memorable messages to be conveyed without the need for words.
  • Connecting with the ideal customer: Behind every attractive package is a strategy that seeks to capture your attention.

Characteristics of graphic design

Good graphic design, and this area in particular, meets certain criteria that must be kept in mind:

  • Objectivity
  • Focus on the target audience
  • Defined concept
  • Utilidad práctica

Types of design that exist

There are different types of designs, which are applied depending on the context and objectives of the project and profession. Each has its own particularities and purposes, but they all share the same objective: to communicate effectively. Examples include:

Graphic design

This is probably the best known. This type of design focuses on creating visual images, such as logos, brochures, posters, or illustrations, that seek to convey a clear and compelling message.

It consists of the use of color, typography and composition plays a crucial role in capturing the viewer’s attention and ensuring that the information is perceived correctly.

Web Design

This focuses on the creation of online sites. It’s an interactive design that combines aesthetics and functionality, with the goal of creating pleasant and easy-to-navigate user experiences.

Fonts

In the field of typography, design focuses on choosing and combining typefaces harmoniously. Typography isn’t just about selecting a beautiful font, but also ensuring that the text is legible and that the fonts complement the overall style.

Product design

Product design refers to the creation of physical objects, such as furniture, devices, or tools.

industrial design

El diseño industrial está relacionado con la fabricación de productos a gran escala, como vehículos, electrodomésticos y herramientas.

UX

Finally, user experience (UX) design focuses on how users interact with products, services, or digital platforms.

Each type of design plays a fundamental role in the creative process and in visual communication. Each of these cases is done by one designer, or most of them.

Learn more about graphic design topics

You’ll learn many topics; here’s a list of the website’s categories. Covers basic and complex design topics, such as everything related to colors, and answers to general graphic design questions.

Keep learning on our website and providing yourself with valuable information for your knowledge and learn something in the future.