The design of a poster is an important issue and a key piece to the marketing campaign of any business to be success.
It consists further of the sales that can be achieved with the help reinforce and establish themselves in a market in a specific, attract customers and communicate different promotions effectively.
What is the advertising design?
The advertising design comes from the branch of the design, that is to say that specializes in focus specifically on the advertising, to impact and influence the consumer, as well as in any design is developed for image and graphic pieces.
But this time his purpose is to help you through the advertising design to comply with such features as:
- Sales
- Transmit brand values
- Submit the correct way promotions or offers
- Establishing a presence
As well as everything related to campaigns and any kind of online and offline advertising.
It is used and is created based on what readers believe them stimulated and as you experience it, one of the bases that are taken into account is the psychology of the colors among other important bases for and that it is used correctly.
Design of advertising in the media
Being very versatile , the advertising design adapts to different dissemination channels as would be the advertising print, digital, television, among others. This tells us that advertising has a design behind it and a clear intent in the majority of cases, if not in 100% of cases.
Design of advertising in newspapers:
It stands out for a catchy title, the use of sources legible (limit to three), graphics that reinforce the brand, and a visible location of the logo and contact details.
Design of advertising in magazines:
It is important to know the target audience and adapt the style and message. The ad should be original, attractive, and catchy, with images that are clear, simple and related to the product, and the brand must be visible.
Advertising design in public road (outdoor advertising):
It is characterized by the simplicity and clarity, with a brief message, crisp colors and funds simple. The typography and colors are the main elements, and the image should generate a visual impact fast.
Advertising design on the internet:
It should be interactive and engaging, with brief messages and powerful due to the limit of space. We recommend the use of balanced colour and sometimes include animations and interactive buttons to grab the attention of the users.
Current trends in advertising design
Include a mention about the current trends is key to staying updated to adapt to this working at the time. Some of the current trends include:
- Advertising design minimalist: Simplify the visual message to focus the consumer’s attention on what is essential.
- Inclusive design and accessible: Create designs that are inclusive for all people, considering the accessibility of the ads for people with visual and hearing impairments.
- Video advertising short: The format of short video has become more important with platforms such as Tik Tok and Instagram with Reels, where the advertising design must be fast, visually stunning, and adapted to the ephemeral nature of the content.
The average salary for an advertising designer in the U.S.
Typically ranges from $45,000 to $75,000 per year. However, this can vary based on experience, location, and the size of the company. Entry-level designers or those with less experience might earn around $40,000, while more experienced professionals or those working in larger agencies can make $80,000 or more annually.
The salary can also be influenced by the designer’s portfolio and the type of projects they work on. Keep in mind that freelance advertising designers may have more flexible incomes, but their earnings can fluctuate depending on the number of clients and projects they take on.
The impact on the construction of brand identity
The advertising design not only has a commercial focus immediately, but it also plays a fundamental role in the construction of the brand identity in the long term.
The colors, the fonts, the pictures and the graphic style employed in the advertising campaigns they help a trademark identifies and distinguishes itself within a competitive market.
The coherence, both on-line and off-line, it is key to establish a strong presence and long-lasting in the mind of the consumer.