Category: Design

  • Secondary Colors.

    Let’s talk about the secondary colors, these are so-called for which are obtained by mixing the primary colors together.

    It is the same procedure for the side in cmyk(color printing) which are obtained by mixing the primary cmyk.

    ¿How do I get the Secondary Colors?

    Here I show you how we can obtain, are obtained by mixing the primary colors, that is to say if you mix red and yellow leaves, the color orange, blue, and yellow leaves color green, the red and blue gives purple color, this is how you get the secondary colors.

    Interactive colors - Press them and verify the combinations listed on this page.

    Secondary colors CMYK

    The secondary colors in the CMYK model is formed by mixing the primary colors cmyk. These are derivatives of the colors cyan, magenta, yellow, and black(k):

    1. Red.
    2. Blue.
    3. Green.

    ¿What Are the Secondary Colors in Art vs. Light?

    In the world of color theory, secondary colors play an essential role in both art and light, but they differ in how they’re created.

    Secondary Colors in Art:

    In traditional art (like painting or mixing pigments), secondary colors are created by mixing two primary colors. The primary colors in art are red, yellow, and blue. When you mix these in different combinations, you get three secondary colors:

    • Orange (mixing red and yellow)
    • Green (mixing blue and yellow)
    • Purple (or Violet) (mixing red and blue)

    These secondary colors are key when creating a wide range of hues in your artwork.

    Secondary Colors in Light:

    In the additive color model (like light or screens), the primary colors are red, green, and blue. When you mix these colors, you get different secondary colors:

    • Cyan (mixing green and blue)
    • Magenta (mixing red and blue)
    • Yellow (mixing red and green)

    The secondary colors of light are crucial for understanding how screens and lighting systems mix colors to create images.

    Table: Secondary Colors and Their Primary Color Combinations

    Here’s a handy table showing more than 60 secondary colors, both in art and light, and the primary colors they come from. The color codes are in hexadecimal format, perfect for web design and digital art.

    Secondary ColorPrimary Colors UsedHexadecimal Color Code
    OrangeRed + Yellow#FFA500
    GreenBlue + Yellow#008000
    PurpleRed + Blue#800080
    CyanGreen + Blue#00FFFF
    MagentaRed + Blue#FF00FF
    YellowRed + Green#FFFF00
    AmberRed + Yellow#FFBF00
    ChartreuseYellow + Green#7FFF00
    Spring GreenGreen + Blue#00FF7F
    VioletBlue + Red#8A2BE2
    TealBlue + Green#008080
    LavenderRed + Blue#E6E6FA
    LimeGreen + Yellow#00FF00
    AquamarineBlue + Green#7FFFD4
    FuchsiaRed + Blue#FF00FF
    IndigoBlue + Red#4B0082
    TurquoiseBlue + Green#40E0D0
    RoseRed + Violet#FF007F
    OliveYellow + Green#808000
    PeriwinkleBlue + Violet#CCCCFF
    PeachYellow + Red#FFDAB9
    Sea GreenGreen + Blue#2E8B57
    CrimsonRed + Violet#DC143C
    GoldenrodYellow + Red#DAA520
    Mint GreenGreen + Blue#98FF98
    CoralRed + Yellow#FF7F50
    Sky BlueBlue + Green#87CEEB
    MagentaRed + Blue#FF00FF
    BurgundyRed + Violet#800020
    PlumRed + Blue#8E4585
    SaffronYellow + Red#F4C430
    Lime GreenGreen + Yellow#32CD32
    Royal BlueBlue + Violet#4169E1
    Sunset OrangeRed + Yellow#FF4500
    Golden YellowYellow + Red#FFD700
    Moss GreenGreen + Yellow#8A9A5B
    MaroonRed + Blue#800000
    Apple GreenGreen + Yellow#8DB600
    Cobalt BlueBlue + Violet#0047AB
    Lime YellowYellow + Green#D3E700
    CeruleanBlue + Green#007BA7
    Lavender PinkRed + Violet#F1C6D0
    MauveRed + Violet#E0B0FF
    CarmineRed + Violet#960018
    Periwinkle BlueBlue + Violet#CCCCFF
    Fluorescent PinkRed + Blue#FF1493
    MustardYellow + Red#FFDB58
    SalmonRed + Orange#FA8072
    Turquoise BlueBlue + Green#00CED1
    Mauve TaupeRed + Violet#915F6D
    Dusty RoseRed + Violet#D4A6C8
    PistachioGreen + Yellow#93C572
    RaspberryRed + Violet#E30B5C
    CeriseRed + Violet#DE3163
    TangerineRed + Yellow#FF9500
    BasilGreen + Yellow#4CBB17
    Saffron YellowYellow + Red#F4C430
    CantaloupeOrange + Yellow#FFD39B
    Tea RoseRed + Violet#F4C2C2
    ApricotOrange + Yellow#FBCEB1
    Coral PinkRed + Orange#F88379
    Light LilacBlue + Violet#B9AEDC
    AlmondYellow + Red#EFDECD
    SeafoamGreen + Blue#93E9B4

    These are just some of the secondary colors you can create by mixing primary colors in art or light. The hexadecimal codes are essential for digital work, and this list helps you choose the right secondary color to match your project needs!

    Who are interested in learning about these colors?

    In practice, when working in graphic design and illustration, as well as students who leave work and research, the understanding of how to interact with these colors not only in terms of mixing, but also in its emotional impact and visual that is crucial to achieve an effective design and attractive. It should be noted that to achieve these colors, they should be combined in equal portions, or very similar, to avoid shade.

    Issue resolution

    Derived from the combination of the primary and 3 are the same as the secondary colors. Remember to always test your combinations in screens calibrated and when it is possible to perform tests of printing, as colors can look different in digital and physical. I explore the world of color is an exciting part of the creative process in the day-to-day!

  • Figurative art for Graphic Designers and Artists

    Figurative Art has been a source of inexhaustible inspiration for artists and graphic designers throughout the story always, if you don’t know what you’ve been missing. With its ability to represent human figures and objects recognizable, this art style not only offers a way for the creativity, but also allows artists to connect with their audience in a deeper way. Learn and explore, it is critical for any creative who seek to expand their understanding and skill in the field of design.

    Figurative art refers to any work that represents the visual world in recognizable form, either through human figures, for example, also of animals or objects. This type of art has existed from time immemorial and has been adapted to various currents along the history. Unlike abstract art, where the shapes and colors may not have a direct relationship with reality, provides a clear basis for the interpretation.

    It is a discipline rich and multifaceted that offers a window into the human world. Its purpose goes beyond simple representation. Looking to connect, recount, reflect, and explore. For graphic designers, and artists, to become familiar with the figurative art is not only enriching, but essential to develop a visual language that speaks to the shared humanity. With each stroke, the artists not only capture the reality, but that invite viewers to see beyond what is visible, exploring the complexities of the human experience.

    Features of Figurative Art

    Figurative art is distinguished by its focus on recognizable forms. The main features include:

    • Visual representation: unlike abstract art, figurative art focuses on the representation of figures can be easily identified. This allows a direct connection with the viewer.
    • Use of Space: figurative artists often play with the composition and the space to guide the viewer’s eye through the work. The way in which they distribute the figures within a canvas you can communicate different emotions and narratives.
    • Emotional expression: The figures in the figurative art are not merely representations; often convey complex emotions. The facial expressions and postures can reveal a wide spectrum of feelings, from joy to sadness.

    Figurative Art Geometric

    Within the figurative art geometric combines the representation of figures, forms and geometric lines. This style has been popularized in the era moderna, where artists such as Piet Mondrian have explored how the simplicity of the forms can be used to convey emotional complexity and visual. Graphic designers can learn a lot from this approach, as it teaches you to balance form and function, an essential principle in the design.

    Figurative Art Modern

    Figurative art modern refers to works which, though representative, incorporate techniques and contemporary styles. This approach seeks to challenge the conventions of traditional art, allowing artists to experiment with new mediums and formats. Here is where it finds its place in the vanguard of contemporary art, influencing such diverse fields as illustration, and digital design.

    Picasso and the Art of Figurative

    Pablo Picasso is one of the artists most influential in the field of figurative art. Although it is well-known for his contribution to cubism, his figurative paintings, such as ‘The young ladies of Avignon’ and ‘The old guitarist’, offer a profound vision of the human figure. Picasso was a pioneer in the representation of form and space, challenging traditional notions and opening a new path for future generations of artists.

    His ability to transform the human figure something unique and abstract invites designers to explore new dimensions in their work.

    Figurative Art Realistic

    Figurative art realistic, on the other side, look for a accurate representation and detailed picture of the reality. Painters such as Gustave Courbet and Edward Hopper have been masters at this technique. The accuracy in the representation of the light, shade and textures creates an emotional connection with the viewer. Learn these realistic techniques enables designers to understand how the detailed observation can enrich their work, providing a depth that it goes beyond the purely visual.

    The Techniques and Sources

    We can say that it has evolved over time, adopting various techniques such as oil, watercolor, and collage. These techniques allow artists to explore different textures and visual effects. A notable figure in the history of art, is the great renaissance painter Leonardo da Vinci, whose use of chiaroscuro and sfumato established new standards in the representation of the human figure.

    Accuracy

    In representational art, the veracity refers to the ability of the artists to imitate the appearance and create an illusion of reality. This principle seeks to ensure that the play not only represent the world visually, but also evoke a real sense in the viewer, as if what is seen could be part of the daily life.

    Mimesis

    Mimesis is a key concept that involves the imitation of nature. In the context of figurative art, mimesis is not only replicate the visible, but to capture the essence of reality, exploring the forms and the underlying emotion in the human experience. This practice is considered to be one of the basic aims of art since antiquity.

    Realism

    The realism in the figurative art seeks factual representation of reality. The artists of realistic focus on detail scenes and characters as they are, without idealizations or exaggerations. This approach was developed as a response to movements that are more stylized and is characterized by his meticulous attention to the light, the texture and the proportions.

    Distortion

    The distortion involves a representation that does not conform strictly to the reality, but that synthesizes general characteristics. The artists may be deformed or styling visual elements to offer a personal interpretation of reality. This approach allows the authors to express emotions and concepts in a more effective way, and is common in works that seek to convey a unique vision of the world.

    Idealization

    The idealization in the figurative art uses geometric shapes and stylized to represent figures and objects. This method seeks to transcend everyday reality, creating images that evoke perfection and beauty. The idealization has been used in various cultures to represent deities and heroes, giving you features that go beyond the ordinary.

    Expressionism

    Expressionism is characterized by exaggeration and distortion of the shapes to highlight distinctive features. This style seeks to communicate an interpretation more introspective and emotional, often reflecting the internal tensions of the artist. Through vibrant colors and distorted forms, expressionism invites viewers to connect with the human experience more profound.

    Symbolism

    The symbolism focuses on the interpretation of figures and elements according to their meaning in a cultural context. In this approach, each shape and color can represent ideas, emotions or concepts that are specific, transforming the work into a vehicle of communication-rich and multi-faceted. The symbolism allows artists to convey complex messages and nuanced that resonate in the collective consciousness.

    Figurative art, which focuses on representing real-world objects, human figures, and landscapes, has always been a central part of the art world. This style remains powerful due to its ability to connect with viewers on an emotional and intellectual level.

    Here are some of the most striking figurative artworks recognized by art specialists in the U.S., showcasing the wide range of approaches and themes explored by renowned artists:

    1. “American Gothic” by Grant Wood (1930)

    One of the most iconic American paintings, “American Gothic” is a symbol of rural life in the United States. The painting features a farmer and his daughter standing in front of a Gothic-style house, with the figures radiating stern, stoic expressions. It has been widely interpreted as a commentary on the values and struggles of the American Midwest during the Great Depression. Art experts often praise the work for its precision and the way it captures the essence of American identity.

    2. “Nighthawks” by Edward Hopper (1942)

    Edward Hopper’s “Nighthawks” is a masterpiece of American realism, showcasing a quiet, contemplative moment in a late-night diner. The piece is famous for its depiction of isolation in urban settings, with the figures inside the diner appearing disconnected from each other and from the world outside. Art critics in the U.S. appreciate Hopper’s mastery of light, shadow, and the evocative mood that reflects the emotional landscape of post-war America.

    3. “The Persistence of Memory” by Salvador Dalí (1931)

    Although Salvador Dalí is often associated with surrealism, his “The Persistence of Memory” also incorporates elements of figurative art. This iconic work features melting clocks draped over trees and furniture, blending dream-like imagery with a focus on real-world objects. Art specialists in the U.S. highlight Dalí’s ability to blur the lines between realism and surrealism, creating a powerful visual metaphor for time, memory, and perception.

    4. “Woman I” by Willem de Kooning (1950-1952)

    Willem de Kooning’s “Woman I” is a notable example of abstract expressionism with figurative undertones. The piece portrays a distorted, aggressive figure of a woman, blending abstraction with recognizable forms. Art historians in the U.S. often describe it as a pioneering work of mid-20th-century American art, demonstrating the tension between figuration and abstraction during the post-World War II era.

    5. “The Dinner Party” by Judy Chicago (1974-1979)

    Although often considered a feminist icon, Judy Chicago’s “The Dinner Party” is deeply rooted in figurative art. This installation piece features a triangular table set with 39 place settings, each representing a significant woman in history. Chicago uses traditional imagery of domestic life (plates, settings) to tell the story of women’s contributions through figurative representations of their names and symbols. This work has become a cornerstone in discussions about gender, art, and history.

    6. “Self-Portrait with Cropped Hair” by Frida Kahlo (1940)

    Known for her deeply personal and emotional works, Frida Kahlo‘s “Self-Portrait with Cropped Hair” is an iconic example of figurative art that explores themes of identity, pain, and gender. In this painting, Kahlo presents herself with a short hairstyle, symbolizing her defiance against the expectations of traditional femininity. U.S. art specialists often view this work as an essential piece of feminist and Mexican-American art history.

    7. “The Two Fridas” by Frida Kahlo (1939)

    Another remarkable figurative work by Frida Kahlo, “The Two Fridas” represents her internal conflict and dual identity. The painting shows two versions of Kahlo, one in traditional Mexican attire and the other in European clothing, connected by a shared heart. Art critics in the U.S. admire how this work blends self-portraiture and symbolism, reflecting Kahlo’s emotional and cultural struggles.

    8. “The Red Studio” by Henri Matisse (1911)

    In “The Red Studio”, Henri Matisse combines his signature bold colors with a figurative exploration of the artist’s studio. The painting presents a vibrant, almost abstract space filled with art, yet still grounded in the real-world context of Matisse’s workspace. U.S. art critics appreciate Matisse’s ability to use color and composition to evoke the reality of an artist’s life, offering a figurative yet innovative take on studio practice.

    9. “Olympia” by Édouard Manet (1863)

    Considered a revolutionary piece in the history of figurative art, “Olympia” by Édouard Manet broke away from traditional depictions of the female nude. By presenting a confrontational, modern woman, Manet challenged conventional ideas of beauty and gender roles in art. Specialists in the U.S. frequently refer to “Olympia” as an important moment in the transition from classical to modern art.

    10. “Guernica” by Pablo Picasso (1937)

    Though “Guernica” is known for its abstract style, its figurative elements are undeniable. Picasso’s powerful depiction of the chaos and suffering caused by the bombing of Guernica during the Spanish Civil War is a direct response to human tragedy. U.S. art critics see this work as one of the most politically significant and emotionally charged pieces of figurative art, blending representation with expressionism.

  • What is the Colorimetry? Its Importance in Our Life

    Colorimetry is a discipline that studies the color and its perception. Applied in various areas, from art to fashion and makeup. It helps us to highlight and to adequately combine the tones of our make-up, clothes, and hair, allowing our skin to shine in a unique way.

    Professionals in the field, we provide advice and techniques that can significantly improve our appearance and self-confidence.

    We will explore how colors influence different aspects of our life and how a simple change in the colors we choose can transform our image.

    Makeup is not just about applying products, no, it’s that we need to choose the right colors that complement our skin tone. The colorimetry in makeup helps us to identify what shadows, foundations, and lipsticks are more flattering.

    A good professional colorimetry can guide us so that we may choose shades that enhance our luminosity and conceal imperfections. For example, ‘the colors and tones warm can do the skins golden glow’, while ‘cool colors can bring freshness to the faces paler’.

    The right choice of colours can make a radical difference in our goal to change our appearance. A face that before seemed opaque, can be transformed into one radiant and vibrant. This not only improves our physical appearance, but it also impacts our self-esteem in a positive way. When we feel good about our appearance, and this is reflected in our attitude and confidence.

    The color of the hair is another crucial aspect where the colorimetry plays an essential role. The choice of a tone that complements our skin tone can enhance our factions in a surprising way. A good hair colorful, you can illuminate the face, while a bad tone can make us look tired and lacklustre. ‘The wicks and balayages should be chosen in function of the nuances of the skin, ensuring a finish that is harmonious.

    A change in the color of hair, guided by correct principles, may be a radical change in our image.

    For example, ‘to pass from a chestnut tree off to a golden blonde can bring warmth and light to the face’, making us look more fresh and younger than before, within limits of course. This transformation affects not only our appearance, but also can influence how others perceive us.

    Colorimetría aplicada a nuestra ropa

    The way we dress is also essential. The colors in the clothes helps us to select colors that highlight our best features. Like the makeup and the hair, the wrong colors can make us look tired. ‘The shades that align with our colour of skin, eyes and hair can do that we shown more alive and energetic’.

    The choice of a outfit based on the colorimetry can change our presence. That is to say, Imagine you enter a room wearing a color you favor instantly, all eyes will be focused on you, that is the power of a good use. Appropriate attire is not only to improve our appearance, but also conveys confidence and personality, which is what we seek when we are interested in taking advantage of its benefits.

    Colorimetry is a lot more than an aesthetic tool or a study, is a form of personal expression. The colors you choose can reflect our mood, our personality and how we want others to perceive us. ‘When we were able to harmonize the colors of our make-up, hair, and clothing, we create a consistent image and powerful of ourselves.’

    How is it used?

    In addition, the colorimetry can be a powerful tool to hide imperfections. Sometimes, what we consider to be defects can become opportunities to enhance what we really are and we don’t see. Through it we can learn to ‘disguise’ these imperfections, making our skin look more even and healthy.

    The second law of colorimetry, known as the law of the mix of colours, focuses on how colors interact when combined. This law states that the mixture of colors is not merely a sum of its parts, but that the perception of the result that can be changed noticeably. It is applied in multiple areas, such as painting, graphic design and fashion, enabling professionals to understand how to create new ringtones from specific combinations.

    Operation of the Second Law of the Colorimetry:

    1. Mix Additive: In this type of mixing, the colors are added by lights. For example, combining red and green produces yellow.
    2. Subtractive mixing: Here we combine pigments, which are subtracted wavelengths. For example, mix blue and yellow produces green.
    3. Complementary colors: The gathering colors are complementary(opposite on the color wheel) creates a neutral tone, or grey. This technique is essential to add shadows and depth to any design.

    Applications of the Second Law of the Colorimetry:

    • Graphic design: it Allows designers to formulate palettes of colors that are visually appealing and balanced.
    • Makeup: The makeup professionals use this law to combine products and achieve tones that enhance the facial features.
    • Fashion: In the realm of fashion, help to select combinations of items that are harmonious and aesthetically pleasing.

    In summary, the colorimetry is a vital discipline that has a profound impact on our daily lives. Help us highlight our best features through the clever use of colour in the makeup, hair, and clothes.

    By applying these principles, we can experience a remarkable transformation in our appearance, passing a look opaque to one radiant and luminous. The advice of professionals in this field not only provides us with the path to a better image, but it also empowers us to feel safe and comfortable in our own skin. You can also make use of the.

    The concept of the 12 stations of the colorimetry is based on the idea that each person has a color palette that compliments your skin tone, eyes and hair of course. These stations are divided into four seasons (spring, summer, autumn and winter), each with three subcategories that represent specific nuances.

    Thus, every season has its own range of colors that favor those who belong to it, allowing it to look radiant and harmonious, it seems large, but it is worth knowing.

    The hot spring is characterized by light tones and warm. The predominant colors are yellow, peach, coral and soft greens. This group shines with bright colours that evoke the freshness of spring. ‘The people of this station usually have a skin with hints of gold’, which highlights even more of these warm tones.

    Cold Spring

    Cold spring includes bright colors and fresh as the roses, lilac and turquoise. ‘This subset is ideal for those who have a skin clear with shades of pink’. The vibrant colors bring a youthful and full of energy, perfect for those looking for a look that’s fresh and dynamic.

    Spring Neutral

    Spring neutral combining the warmth and freshness. The colors as the water, the coral and soft beige are representative of this season. ‘The people who belong to this group can be used in both warm tones and cool, which gives them versatility in its choices of color.’

    The warm summers are full of soft and warm tones like gold, pale yellows and peaches. ‘This group is ideal for those who have a tan’. The soft colors allow you to look relaxed and natural, ideal for sunny days.

    Cold Summer

    The cold summer is distinguished by tones and more muted and cool, as the roses soft, lilac and gray-blue. ‘The people of this station usually have a pale skin color with rosé overtones’. The elegant colors and subtle enhance the natural beauty without overwhelming.

    Summer Neutral

    The neutral summers have a palette balanced, that includes colors such as aqua, light blue, and soft gray. ‘This subgroup allows a combination of warm and cold colors, offering flexibility in the choices of fashion’.

    The fall season warm is characterized by rich colors and earthy, like oranges, browns and golds. ‘The people who belong to this station tend to have skin with nuances of warm and deep’. These warm colors add a feeling of warmth and sophistication.

    Cold Autumn

    The cold autumn includes shades more dark and saturated tones, such as burgundy, deep blue, and dark green. ‘This group is ideal for those who have a darker skin with nuances cold’. The bright colors add a touch of drama and elegance.

    Fall Neutral

    Fall neutral combines warm and cold colors, such as warm grey, petrol blue and terracotta. ‘This group offers an adaptive palette that can be used both in looks for day and night’.

    The warm winter is characterized by vibrant colors and rich, as the red, yellow, and bright green. ‘The people of this station usually have a skin with hints of gold’. This palette is ideal for those who seek to highlight its vitality.

    Cold Winter

    The winter season cold-includes intense colors and contrasting, as the blue electric, fuchsia, and deep blacks. ‘This group is perfect for those who have a skin clear with shades of pink’. The dramatic colors add an air of sophistication and elegance.

    Winter Neutral

    Winter neutral presents a palette is well balanced and includes tones, as the cool gray, navy blue and pure white. ‘This subgroup allows a great versatility and is ideal for those who want to play with different styles.’

    Know the 12 stations and the subcategory of each station of the colorimetry gives us a powerful tool for choosing colors that are favorable to us, and reflect our personality.

    Each station not only offers us a palette of colors, but it also helps us understand how the hues interact with our skin tone, eyes and hair.

  • Top 12 graphic design tools

    In the passionate world of graphic design it’s important to have the right tools to produce our designs, and can make the difference between a creation of a low quality and a masterpiece. Every year new programs emerge while the classics are updated to suit the needs of the designers.

    ¿Are you ready to elevate your design game? Whether you’re just starting as a designer or looking to refine your craft, the right graphic design tools can make all the difference. In this article, we’ll explore the essential tools for designers, breaking them down by category and highlighting how they can transform your creative projects. Let’s dive in!

    Imagine trying to build a masterpiece with the wrong set of tools—frustrating, right? For graphic designers, tools are more than just software; they’re extensions of creativity. They help bring ideas to life, simplify complex tasks, and enhance productivity.

    For Beginners:

    If you’re starting, you need tools that are user-friendly, affordable, and versatile. Look for platforms that simplify your workflow while giving you room to grow.

    For Professionals:

    Seasoned designers require advanced tools with powerful features that can handle intricate projects. Customization, collaboration, and precision are key.

    Top Categories of Graphic Design Tools

    UX Design Tools

    UX (User Experience) design tools are vital for creating functional and user-friendly experiences. These platforms help you map out user journeys, create wireframes, and test prototypes.

    • Figma: A versatile, cloud-based tool for collaborative UX design.
    • Adobe XD: Offers seamless integration with other Adobe tools for detailed UX projects.
    • Axure RP: Ideal for creating advanced wireframes and interactive prototypes.

    UI Design Tools

    UI (User Interface) design tools focus on the visual elements of design, ensuring interfaces are not only attractive but also intuitive.

    • Sketch: Perfect for UI design with its clean interface and robust vector editing capabilities.
    • InVision: A powerful platform for prototyping and collaboration.
    • Framer: Combines design and code to build highly interactive interfaces.

    Web Design Tools

    Web design tools help you create stunning, responsive websites with ease.

    • Webflow: A no-code platform that combines design, development, and hosting.
    • WordPress: The go-to tool for creating customizable websites with a wide range of plugins.
    • Elementor: A drag-and-drop builder that simplifies WordPress design.

    Free Design Tools

    Budget-friendly doesn’t mean limited. These free tools pack a punch.

    • Canva: Great for beginners who need templates and quick edits.
    • Gravit Designer: A free, web-based vector design app.
    • GIMP: A powerful alternative to Photoshop, completely free.

    Online Design Tools

    Flexibility is key, and these cloud-based tools let you work from anywhere.

    • Adobe Express: Simplifies basic graphic design tasks with an intuitive interface.
    • Pixlr: A fast, lightweight online photo editor.
    • Vectr: Perfect for basic vector design projects.

    Must-Have Tools in Action

    Let’s put these tools into perspective with real-world scenarios:

    • Designing a Website Wireframe: Start with Figma for brainstorming layouts, then transition to Webflow for development.
    • Creating a Social Media Post: Canva’s templates can save time while maintaining quality.
    • Building a Prototype: Use Adobe XD or InVision to test and refine user interactions.

    By understanding what each tool offers, you can choose the perfect combination to suit your specific needs.

    How to Choose the Best Tools for Your Needs

    Selecting the right tools can be daunting, but these tips can help:

    1. Define Your Goals: Identify whether you’re focusing on UX/UI, web design, or general graphic design.
    2. Set a Budget: Combine free and premium tools to maximize value.
    3. Experiment: Most tools offer free trials—use them to find your best fit.
    4. Prioritize Learning: Choose tools with ample tutorials and community support.

    Explore More Resources

    Ready to take your design skills to the next level? Check out the links provided throughout this article to explore the tools we’ve mentioned. Dive deeper into their features, tutorials, and best practices to unlock your full potential as a designer.

  • What is a design brief? So you have to do to stand out

    What is a design brief? So you have to do to stand out

    design brief is a short fundamental document in the field of design, advertising and marketing, the contents of which contains important questions for the creator. Its purpose is to communicate a clear and precise objectives, requirements and expectations of a project.

    Design briefs are an essential part of the creative process in graphic design, marketing, and advertising. These concise yet powerful documents provide a roadmap for projects, ensuring all stakeholders align on goals, expectations, and deliverables.

    Let’s delve into the importance of design briefs, their key components, who creates them, how they add value to the design process, and the tools available to craft them efficiently.

    What is a Design Brief?

    A design brief is a structured document outlining the objectives, requirements, and expectations for a project. It acts as a communication tool between designers and clients, offering clarity on project goals and ensuring everyone is on the same page from the start.

    Design briefs are used in various fields, including graphic design, web design, branding, interior design, and advertising. Whether it’s creating a logo or planning a marketing campaign, a well-crafted brief saves time, reduces misunderstandings, and sets a clear path for success.

    ¿Who Creates the Brief?

    Design briefs are typically created by clients, project managers, or creative teams within an agency. In some cases, designers themselves may draft the brief after initial discussions to ensure all project details are captured.

    The practice of using briefs dates back to the 1960s in advertising, where agencies formalized the brief as a tool for effective collaboration. While not credited to a specific individual, its evolution has been shaped by decades of industry expertise. Today, it remains a cornerstone of the creative industry, helping to streamline communication and filter serious inquiries from casual ones.

    Some agencies even use design briefs as a tool to qualify leads. By requiring potential clients to fill out a detailed brief, they can gauge interest and filter out less serious inquiries, ensuring their time is spent on projects with genuine potential.

    Key Components of a Design Brief

    A comprehensive design brief should address the following elements:

    1. Overview of the Business

    • Company name, industry, and core offerings.
    • Mission, vision, values, and unique selling proposition (USP).
    • Target audience and market position.

    2. Project Goals and Objectives

    • Clear and measurable goals (e.g., “Increase website traffic by 20% within three months”).
    • Objectives that define success (e.g., “Launch a mobile-friendly website with improved UX by Q2”).

    3. Target Audience

    • Demographics, behaviors, and preferences.
    • Pain points and how the design can address them.

    4. Competitor Analysis

    • Key competitors and their strengths or weaknesses.
    • Insights on how to differentiate from the competition.

    5. Design Guidelines

    • Brand colors, fonts, and visual references.
    • Preferred style or tone (e.g., minimalistic, modern, playful).

    6. Deliverables

    • Specific outputs (e.g., logo files, website mockups, social media templates).
    • Formats and resolutions required.

    7. Timeline and Budget

    • Deadlines for drafts, revisions, and final delivery.
    • Estimated costs and allocated budget.

    8. Approval Process

    • Define who needs to sign off on the project and at which stages.

    Including these sections ensures the brief serves as a reliable reference throughout the project lifecycle.

    Common Questions Addressed in a Brief

    Design briefs often include questions to gather vital information for the project. These questions ensure that the designer or agency fully understands the client’s needs. Common inquiries include:

    • ¿What problem does this project aim to solve?
    • ¿What are the brand’s core values and personality traits?
    • ¿Who is the target audience?
    • ¿What are the key performance indicators (KPIs) for success?
    • ¿What is the project’s timeline and budget?

    Including these questions helps both clients and designers clarify expectations and avoid potential roadblocks during the project.

    Free Platforms for Design Brief Templates

    If you’re new to creating design briefs, there are several free resources available online to get you started. These platforms provide templates and examples that can be customized for your specific needs:

    • Canva: Offers editable templates for design briefs that are visually appealing and easy to use.
    • Notion: A versatile tool for organizing and collaborating on briefs.
    • Template.net: Provides free downloadable templates tailored for design projects.
    • Airtable: Great for creating interactive and collaborative briefs.
    • Milanote: Designed for creative professionals, perfect for visualizing briefs and brainstorming ideas.

    These platforms make it simple to draft professional briefs, even if you’re working with limited resources.

    The Value of a Design Brief

    A well-prepared design brief is more than just a document; it’s a strategic tool. Here’s why it matters:

    • Clarity: It eliminates guesswork, ensuring all parties share a clear understanding of the project.
    • Efficiency: Saves time by streamlining communication and reducing revisions.
    • Focus: Keeps the project aligned with its objectives, avoiding scope creep.
    • Professionalism: Demonstrates your commitment to delivering quality work.
    • Collaboration: Fosters better teamwork by clearly defining roles and expectations.

    Explore More Design Resources

    ¿Want to learn more about creating effective design briefs or enhancing your design process? Check out our curated list of resources and tools in the Design Tools section of our website. Explore templates, tips, and best practices to elevate your projects and deliver exceptional results.

    Start using these insights today to craft better briefs, build stronger client relationships, and ensure your designs hit the mark every time.

  • Speaking of Primary Colors

    Hello, the primary colors are the 3 and the most important in the colors, this is because they are created by the other colors, these are yellow, blue, and red. They are fundamental in the world of art and design, and without them we wouldn’t have the rich color palette that we know and love.

    How do you combine the primary colors?

    For example if you mix red and yellow you get orange, as well as if you mix blue and yellow you get green, and mixing red and blue to give you the color purple. These are the secondary colors.

    Where is it used and how?

    It is used in the light (as on screens), (RGB). Those used in the painting and print, colours are cyan, the magenta and yellow (CMYK).

    Understanding the Primary Colors CMYK

    The primary colors in the CMYK is a subtractive which means that the colors are created by subtracting light from a white background, each ink absorbs or subtracting certain wavelengths of light, and when combined they produce other colors.

    Why are they important in the design?

    The primary colors are essential to creating a wide range of colors at the time of start projects. Understanding how they work allows you to play with combinations and create palettes visually effective that convey emotions and specific messages that are required to give.

    Can you consider other colors as primaries?

    In the art and the color theory is sometimes considered the black and the white as the primary in certain practices, but traditionally not classified as such, in the CMYK model to print it includes the black (K) to create shadows and depth.

    How to do white with primary colors?

    When you mix all the primary colors at its maximum intensity so that we would give as a result the color white, so if you’re in a situation where you were just white, you already know how to get more.

    This would not happen with the primary colors cmyk if mixed together at once , so that a printer to create the white is not to use anything of color in those part where you want the color white.

    Final Explanation

    They are the cornerstone of the theory of color and the design, understand their function and how they combine to create other colors will allow you to be more effective in your creative projects. So the next time that you’re working with color, remember that it all starts with these three

    Why are the primary colors different in the additive and subtractive model?

    In the additive model (RGB), mixing colors of light produces lighter colors while in the subtractive model (CMY), mixing pigments absorbs light and produces darker colors, so the primary colors change depending on the context.

    How do primary colors influence our emotions?
    Each color has an emotional association, for example, red can evoke passion or energy, blue conveys calm and confidence, while yellow is associated with happiness and optimism, these effects can influence graphic design, advertising and art.

  • What does a Graphic designer? And their skills

    If you have any interest on what makes a graphic designer, what projects are you working and much more. You came to the right place, we, I explain thoroughly during this article.

    The graphic designer is a professional who is highly trained with a diverse set of skills that allow you to give life to your ideas effectively and visually appealing by following the guidelines right with creativity. From the start of the project until the final implementation.

    Their role is fundamental in the development of a visual communication that impact and resonate with the audience.

    skills of a graphic designer

    Account with the skills to create, to portray ideas and visions into everything related to the world of design in order to transmit, for example a message of a company, business, to audiences so detailed and accurate, not only gives life to a trademark on the basis of what is planned to convey.

    If not that adapts to the strategies of the brands to follow those patterns that will have you in the eyes of the users is embodied a vision in you specified.

    Which is responsible for a graphic designer

    Is responsible for creating visual content and presentations of what it will look like the final result, what can you do with mockups, interactive pdfs, illustrations, animations, and more.

    The graphic designer is responsible for how things look, from a dramatic, a label of a shampoo, a poster for a movie, the front page of a disk, is too broad so that as a designer you can do all this and more.

    In addition, it also has the ability to create flyers and content for social media (social media). Apart from this, there are those that specialize in web design, media design, design photo, among others.

    • If you’re wondering what you’ll see and learn as a graphic designer, here’s a better look at what you’ll learn.
    • Creativity and critical thinking, generating innovative ideas and unique visual solutions.
    • Knowledge of programs such as Adobe Photoshop, Illustrator, InDesign, and other design software is essential. Students learn to use these tools to create professional graphics, illustrations, and layouts that are essential in the design field.
    • Color Theory. Understanding how color works and its emotional impact is crucial. Designers learn to choose color palettes that are not only aesthetically pleasing, but also communicate the right message and resonate with the audience.
    • Font selection and use are key skills. You’ll understand how different fonts affect readability and message perception, choosing fonts that complement the design and reinforce communication.
    • Layout Composition and Design, you’ll learn how to effectively organize visual elements on a page or screen. This includes the use of space, visual hierarchy and alignment to guide the viewer’s attention and make content easier to understand.
    • You will learn Branding and Visual Strategy – as a designer you gain skills in creating and managing brand identities. This involves developing logos, colour palettes and visual guidelines that ensure brand consistency and recognition across different platforms.
    • The ability to communicate ideas effectively through images is critical. Designers learn to convey complex messages clearly and engagingly, using graphics and illustrations to complement text.
    • Skills are developed in researching market trends, audiences and competitors. This research enables them to make informed decisions in their designs and adapt to changing client or market needs.
    • Graphic design often involves working in a team, collaborating with other designers, copywriters, marketers and clients. Students learn to communicate effectively and integrate different perspectives into their work.
    • The ability to manage multiple projects and meet deadlines is essential. They learn to organize their work, prioritize tasks and adapt to changes in the design process, which helps them to be more efficient and productive.

    A graphic designer has a great diversity of different jobs, if it specializes in these areas may have more and better options, as well as better salaries .

    Then I’ll show you and explain each of them to have a clearer idea about the opportunities that a designer can have:

    Brand identity

    A graphic designer help to create the image of a brand from scratch, designing logos, color palettes, and fonts. This is critical for a business to stand out and be recognizable in the market.

    Advertising

    Graphic designers produce attractive ads in different formats, such as posters, brochures and digital advertisements. Your goal is to capture the audience’s attention and communicate a message effectively in order to generate interest and sales.

    Web design and UX/UI

    In the digital world, graphic designers create websites and applications that are visually appealing and easy to use. Focus on the user experience (UX) and how information is presented (UI) to ensure that the navigation is intuitive.

    Printed Materials

    From magazines to books and catalogs, graphic designers are in charge of the layout and design of printed content. Your work ensures that the information is presented in a clear and attractive.

    Designers in Illustration

    This section focuses on creating custom images for books, products or advertising campaigns. These illustrations can help to convey complex messages in a visual way.

    Packaging of Products

    The design of packaging is crucial for attracting customers at the point of sale. The design of the packaging is not only protect the product, but also is attractive, and reflect the identity of the brand.

    Content for Social Networks

    In a world where online interaction is key, graphic designers create graphics, images, and videos to social platforms. This helps to increase the visibility of a brand and promote the connection with the public.

    Infographics

    Graphic designers are experts in transforming complex data in infographics visual.

    Presentations

    Also working on the creation of visual presentations impactful by using graphics and attractive designs to communicate ideas effectively in meetings and conferences.

    Designers in Animation

    On the other hand, the graphic designer will also be responsible for the design of illustration, as may be the case in the world of the animes where, by the estimated average is often done illustrations between 12 and 24 frames per second, this means that for a scene of a minute, it could take between 720 and 1440 frames and animation design.

    Not to mention the action scenes, and those with many changes taking, which would bring that figure, he also participated in the creation in 3D programs such as Blender , which is one of the most well-known and in the editorial design for magazines or news with the help of programs such as Adobe InDesign for the development of magazines.

    To be a great graphic designer today, according to my personal experience that you need is to want to be on the design career that you are passionate about and don’t really need skills prior to starting. All the skills that you need to you acquire over time and mood if you’re planning to study this profession.

    These are some of the institutions which provide the career of graphic design, among others related to them, at a distance, as well as face-to-face in united states:

    Instituto Europeo di Design (IED)
    ied.edu

    Center College of Design (CUNY)
    cuny.edu

    Below, we explore the key areas where a graphic designer brings their expertise and carries out both freelance and within a company officially depending on their specialization.


    Visual Identity Creation
    Graphic designers develop complete visual identities, from logos to color schemes and typography, this identity helps brands stand out and build a strong and recognizable presence in the market.


    Advertising Materials Design
    Graphic designers create advertisements and promotional materials that capture the public’s attention. From brochures to digital ads, their goal is to design pieces that are visually appealing and effective in conveying marketing messages.


    User Interface Development (UI)
    Graphic designers also specialize in designing user interfaces for ux ui apps and websites. Their work ensures that interfaces are intuitive and easy to use, improving the user experience.
    A well-structured interface design facilitates navigation and interaction, resulting in a more enjoyable and efficient user experience.


    Creating Visual Content for Social Media
    Graphic designers produce graphics, infographics, and videos for social media designed to attract and engage audiences. These contents are essential for building and maintaining an active presence on social platforms.

    Image Editing and Retouching
    Graphic designers also perform image editing and retouching, correcting imperfections and adjusting details to ensure that photographs and graphics are visually flawless.


    Designing Presentations and Documents
    Graphic designers create visually appealing presentations and documents that help communicate information clearly and effectively. This includes the design of slides, graphs, and diagrams.

    ¿What is a graphic designer portfolio?

    A graphic design portfolio is a visual presentation of you and your work, the areas in which you specialize within graphic design, and thus be able to show what you know how to do.

  • Triad of colors – So you have to create them step-by-step

    When we speak of colors in the design, or at any time that we need to create a palette of colors suitable, it is crucial to understand how they interact with each other to create harmony and visual appeal. One of the concepts most fascinating in this scope is the color triad.

    If you’ve never heard of them here I will explain what they are, how they form and how you can use them in your projects in order to achieve compositions shocking.

    ¿What are the Colors of Triad?

    The color triad is a set of three rings that are located at the same distance in the color wheel. This means that if you draw an equilateral triangle in the circle, each selected color will be positioned in one of the vertices.

    This organization of the colors not only provides a dynamic contrast, but also provides a visual balance that can make your projects really shine.

    How to Make up

    To create a color palette triad, simply choose a base color that you like it and, from there, locate two additional colors in the color circle that are the same distance from your base color.

    For example:

    • If you choose blue as your base color, colors, triad could be red and yellow.
    • Another example would be to take the green as the base color, what you would be orange and violet as complementary colors.

    This method not only ensures an attractive contrast, but also ensures that the colours work well together, creating a sense of cohesion in the design.

    Uses of Colors Triad

    The colors triad are ideal for projects where you are looking to capture the viewer’s attention and generate an emotional response. Here I leave you some examples of how and where you use them:

    Graphic design:

    In posters or brochures, a palette, triad, can make your message more memorable. Imagine a poster with a blue background, red text, and details yellow. This contrast not only attract the eye, but also make it easier to read.

    Branding:

    Many brands use color palettes triad to build your visual identity. Think of sports brands that combine vibrant colors to bring energy and dynamism.

    Web Design:

    In web design, these are perfect to create distinct sections. You can use a background color, another for the buttons and a third one for the text, ensuring that each element stand out without losing harmony.

    Art:

    In the field of the art, are used to evoke emotions and create works of stunning.

    Visual balance

    Artists take advantage of this combination is to achieve a visual balance that attracts the viewer’s gaze and stimulates the creativity.

    When you use them is looking for the balance between energy and harmony, achieving a visual impact that captures the attention of an effective way.

  • What is typography and it’s a shine to your designs?

    What is typography and it’s a shine to your designs?

    Typography is one of the most essential disciplines in design, both digital and print. It is the art and technique of selecting, combining, and arranging letters and symbols to create effective visual communication. It bridges the gap between aesthetics and function, making it a vital tool for designers who aim to communicate effectively with their audience.

    Fonts lie at the heart of this practice, as they determine not only the readability of text but also the tone and emotion conveyed. In a world saturated with information, the right typography can make the difference between capturing the viewer’s attention or being completely overlooked. Whether it’s a headline grabbing attention or a paragraph flowing seamlessly, typography shapes our visual experiences.

    Typography traces its roots back to the invention of the printing press in the 15th century. In 1440, Johannes Gutenberg developed the first system of printing with movable type, revolutionizing how books were produced and distributed. This groundbreaking invention democratized access to information, enabling ideas to spread quickly and marking the beginning of modern typography.

    Before Gutenberg, written communication was laboriously copied by hand, often by scribes. His invention not only increased the efficiency of book production but also introduced a standardized system for text, influencing the evolution of letterforms and design principles that persist to this day.

    Typography has undergone significant transformations over the centuries, with each era contributing unique styles that reflect cultural and technological advancements:

    1. Renaissance (15th-16th century): Serif fonts like Garamond and Baskerville were developed, emphasizing elegance and readability. These fonts balanced formality with functionality, making them ideal for literature and scholarly texts.
    2. Baroque (17th-18th century): Decorative fonts such as Didot and Bodoni emerged, introducing greater contrast between thin and thick strokes. Their sophistication catered to high-end publications and artistic ventures.
    3. Industrial Revolution (19th century): Advertising needs led to bold, eye-catching display fonts like Clarendon and Franklin Gothic. These fonts captured attention in crowded markets, revolutionizing how brands communicated.
    4. Modernism (20th century): Clean, sans-serif fonts like Helvetica and Futura gained popularity for their simplicity and functionality. Modernism’s “less is more” philosophy resonated with designers seeking clarity.
    5. Digital Age (late 20th century – present): The rise of digital tools like Adobe Type Manager revolutionized typeface design, offering vast options for customization and availability online. Today, typography thrives in a digital ecosystem, with web fonts and responsive design expanding its possibilities.

    One of the first typefaces to gain global recognition was Baskerville, designed by John Baskerville in 1757. Known for its readability and elegance, it remains popular today. Baskerville serves as a timeless example of how typography can transcend generations, influencing design worldwide.

    Globalization has further expanded typography’s reach, with typefaces now catering to diverse scripts and languages. From Latin-based alphabets to Arabic, Chinese, and Cyrillic characters, typography unites cultures through visual communication.

    Fonts are sets of characters that share a common visual style, including letters, numbers, punctuation marks, and other symbols. They can be classified into categories such as serif, sans-serif, script, and display fonts, each with its personality and purpose.

    Choosing a font goes beyond aesthetics; it impacts how a message is perceived. A thoughtfully selected font enhances communication by aligning with the tone, context, and audience of the message. For instance, a sleek sans-serif font might suit a tech startup, while a classic serif font aligns better with a law firm.

    Typography plays a significant role in graphic design across digital and print media. Its application ranges from websites and advertisements to books and packaging, proving its versatility. Here are key aspects to consider:

    1. Readability: Well-chosen typography ensures content is easy to read. A poor font choice can frustrate readers, while a suitable one guides their attention effectively. Proper spacing, size, and contrast further enhance readability.
    2. Emotion and Tone: Typography sets the mood and tone of a message. For example, script fonts convey elegance and intimacy, while bold, sans-serif fonts project strength and modernity.
    3. Brand Identity: Typography is crucial for branding. A company’s chosen font communicates its personality and values, making it an integral part of logos, packaging, and marketing materials.

    Typography helps brands build recognition and consistency. For instance, Coca-Cola’s iconic script font and Google’s simple sans-serif typeface are instantly recognizable, highlighting the importance of strategic font choices.

    Examples of Typography’s Impact

    Typography can drastically alter how a message is perceived. Consider these scenarios:

    • Personal Letters: A love letter written in an elegant script font might feel intimate and passionate. The same letter in a cold, sans-serif font could seem distant or unemotional, demonstrating typography’s role in emotional context.
    • Advertising: In marketing, using the right typography can attract attention and improve conversion rates. A well-designed advertisement with compelling typography is more engaging than one with generic, uninspired text.
    • Web Design: On websites, clear and attractive typography enhances user experience. Fonts that scale seamlessly across devices ensure accessibility and professionalism.

    Key Elements of Typography

    Typography is a nuanced art form built on fundamental elements that influence visual communication. Understanding these components is essential for effective design:

    1. Letter: The basic unit of typography. Each character’s design reflects the style of its font family.
    2. Font Family: A group of fonts sharing a common design, such as Helvetica, which includes variations like bold and italic.
    3. Style: Refers to specific characteristics like thickness (e.g., thin, regular, bold) and inclination (e.g., normal, italic). These variations allow designers to convey different tones and emotions.
    4. Size: Measured in points, font size affects readability and the visual hierarchy of content. Larger fonts grab attention, while smaller ones provide details.
    5. Line Spacing (Leading): The vertical space between lines of text. Proper spacing improves readability and text flow, making designs appear balanced.
    6. Kerning: Adjusts the spacing between specific letter pairs to enhance aesthetics and readability. Fine-tuning kerning prevents awkward gaps or overlaps.
    7. Tracking: Refers to the overall spacing between all characters in a word or line of text. Adjusting tracking influences text density and readability.
    8. Alignment: Determines how text lines align with margins (left, right, center, or justified), impacting the design’s tone and organization.
    9. Color: Typography color creates visual hierarchy and evokes emotions, reinforcing the message. Complementary colors enhance readability, while bold hues draw attention.
    10. Texture: Refers to the visual perception of text, adding depth and character to designs. A well-textured layout combines aesthetics and functionality seamlessly.

    Conclusion

    Typography has evolved significantly from its origins, adapting to the communication needs of each era. From the first serif fonts to today’s modern typefaces, typography remains an indispensable tool in graphic design and visual communication. Its transformative power lies in its ability to shape perceptions, evoke emotions, and convey messages with precision.

    Exploring and using different fonts can enrich designs and improve how messages are conveyed. Understanding typography’s elements and principles allows designers to craft compelling, effective visuals that resonate with audiences across mediums. Whether you’re crafting a logo, designing a website, or publishing a book, typography offers endless opportunities to make a lasting impact.

  • What are monochromatic colors? Learn more about them.

    Monochromatic colors are derived from a single color, but are enriched by various shades, shades, saturations and brightnesses, to create a huge variety of different shades. This palette not only brings simplicity, it creates visual compositions that convey a deep sense of unity and coherence.

    By immersing ourselves in a range of a single color, we have the opportunity to explore its variations and nuances, evoking specific emotions that can resonate intensely in the viewer.

    Monochromatic Colors in Projects and Personal Works

    Graphic design.

    Interior decoration

    Visual art

    Photography

    In the design of photography, video editing and general art, we must and can find the importance of chromatic colors and their appropriate settings to highlight our works with this approach that gives us the use of monochromatic colors.

    To delve more deeply into the theory of color, you can consult this article that offers an analysis on the use of colors in design.

    Create Your Own Monochrome Palettes

    Adobe Color

    Coolors

    Canva Color Wheel

    ColorCode

    Practical Examples

    This first example will make it clear to you how the implementation of the use of a monochromatic palette and the artist’s technique would look like.

    Here are some examples that I consider, as well as many artists who have shared their opinions about it, highlighting where monochromatic colors have been used to create or recreate impressive scenes such as series, movies or well-known brands:

    Arcane

    The animated series “Arcane”, based on the League of Legends universe, uses monochrome palettes to differentiate the different regions of its world.

    For example, the use of blues and purples in Piltover’s depiction evokes a sense of technology and sophistication, while Zaun’s darker, earthy tones convey a more somber and chaotic atmosphere.

    Coca Cola

    A globally recognized brand that uses a monochromatic color palette. The brand uses different shades of red on its web portals, social networks and print advertising, among others, which makes it achieve a unique and characteristic identity.

    Final Conclusion

    Monochromatic colors, which are based on a single tonality and its variations are fundamental in graphic design. Its use generates visual harmony and helps to convey specific emotions, such as calm, elegance and energy.

    In addition, these palettes simplify communication and reinforce brand identity, they are versatile in different contexts.