We solve your doubts about what is a triptych and how it has evolved, as well as their use in the arts, besides being a great reference to create brochures that today we know it.
¿What is a triptych?
The triptych is a blade that can fold easily into three parts, it is used for advertising and to inform art in the form of panels divided by 2 and 3 parts. The triptych was born in ancient rome in the TWENTIETH century, in his writing that consisted of three panels.
It is currently used as a material form to communicate all kinds of information in a spectacular way or easy way, easy and fast. An example of its effectiveness would be hand in hand or leaving it on a desk very busy as helpful as we hope or want information on something specific, they are strategically placed.
Trifold brochures can be a great tool, can be used with different purposes for its use. Today its use is fundamental in advertising campaigns and much more, so your design must be able to attract attention and encourage reading. This is the end of the triptych when used to inform and communicate.
Structure of a triptych
The triptych is comprised of 3 sides, like a book, it is formed by the cover, and inside back cover, the totality of its parts is designed with different purposes so that the result is vastly different, it helps the graphic designers to let shine your creativity.
Its structure is something like this as a general rule:
Cover:
In this part presents the name of the organization or the theme of the triptych, accompanied by a logo and a slogan eye-catching. It is the first impression and it should capture the reader’s attention.
Interior:
This is the body of the triptych, where the key information. You can include explanatory texts, images, and graphics that illustrate and I complemented the content. Here you need to organize the information in a logical manner for ease in understanding.
Back cover:
In this section you put contact details such as email address, phone numbers and physical location. You can also include a call to action, encouraging the reader to contact or visit the organization.
Its Origin
The triptych has its roots in antiquity, although its shape moderna as a tool of marketing and communication-was developed in the TWENTIETH century. Originally, the word ‘triptych’ comes from the Latin ‘triptychon’ and the Greek ‘triptychos’, which refers to a work of art made up of three panels.
In the modern context, it has been adapted as a print format, in which a sheet is folded into three sections, today called brochure.
Triptych in Art
In the context of art, a triptych refers to a work of art made up of three panels that can be connected to each other or separated. This format is used widely in painting and sculpture during the Middle Ages and the Renaissance.
Traditionally, the tryptic art was painted wooden panels that opened in the form of a triptych to show different scenes or aspects of a subject matter is religious, mythological or historical.
Today, we see art in this structure, three boxes to keep them close to complete the form of what I paint, it’s a design that has been used to decorate spaces in the wall or any place you can think of.
Triptych in Marketing
The triptych is a fundamental tool in the strategies of marketing to cover different ranges in their advertising campaigns, designed to transmit on the same events, guides and all that is needed. Gifted images, illustrations, and color palettes attractive.
When you include a call to action cash can motivate the readers to interact more with brands, whether through a visit to the web or a phone call.
It is important to mention that when a document is composed of more than three leaves, is called a polyptych. This extension provides even more opportunities to delve deeper into a topic and present information in a comprehensive manner.
How to create a triptych?
If you’re wondering how to create one and what are the things that you must keep in mind and some tips extra, then you say:
Planning:
Defines the goal of the triptych and the public to which it is addressed. You Decide what information to include.
Design:
Choose a design software (such as Canva, Adobe InDesign or Microsoft Word). Set the size of the triptych, and divides the space in three panels.
Content:
Create the cover with the title and logo. Develops the content for the interior, including text and images. Make sure that the design is attractive and easy to read.
Review:
Check the spelling and consistency of content. Make sure that all the visual elements are properly aligned.
Print:
Once you’re satisfied with the design, prints triptych on good quality paper. Considers the type of paper and the finish that best suits your message.
Folded:
Here you have a video where it explains the step-by-step how to create a triptych, if you’re a mama or papa helping your child to school, you can lean on him.
Distribution:
Finally, they distributed the leaflets through the selected channels such as emails, events, or points of sale.
As a final summary now you can say that you know that it’s a triptych, as it constitutes and what it does in different areas.