What is branding? Good, is to manage the reputation of the brand in a few words give life visually with the design, but with a management solid strategy on what you want to convey very well planned from the beginning, as well as it shows a brand to the audience, it’s like his face.
Delving into what is branding
Branding is a discipline, multi-faceted, therefore, requires the collaboration of several departments within a company to create and maintain a brand identity is consistent and effective. In the first place, the marketing department leads the overall strategy of branding, developing campaigns, messages and materials that, in turn, reinforce the image of the brand in the market.
Departments are required to develop a branding successful
Graphic design is responsible for the creation of visual elements such as logos, fonts, and colors, ensuring that all visual aspects of the brand are attractive and consistent. Communication and public relations to manage the public perception of the brand, building relationships with media and public to ensure a positive image.
The product development department works on the alignment of the branding with the features and benefits of the product, ensuring that the value proposition is communicated effectively.
Finally, the human resources department plays a crucial role to integrate the culture of the brand within the company, ensuring that employees live and reflect the values of the brand in their daily interactions. Together, these departments work together to build a brand identity is solid and consistent that resonates with consumers and strengthen the company’s position in the market.
Types of Branding and their examples
Below you can see a list detailed, but simplified and with examples so you can better understand each of the types of branding that currently exist.
Branding Corporate
Description: refers to the branding of the company as a whole. Focuses on building and maintaining an image and positive reputation for the company as a whole, beyond its individual products or services.
Example: Apple Inc.
Description: Apple stands out for its focus on innovation, the elegant design and simplicity. Your branding corporate is focused on brand identity strong that conveys quality, sophistication and a modern lifestyle.
Date: Since its foundation in 1976 until the present day.
Branding of Product
Description: This type of branding focuses on creating a specific identity for a particular product. The aim is to highlight the unique characteristics of the product and to create an image that sets you apart from other similar products in the market.
Example: Coca-Cola
Description: The branding of Coca-Cola for their drink is iconic, with a logo that is recognizable, a distinctive color (red) and a partnership with happy moments and refreshing. Each advertising campaign and packaging reinforces this image.
Date: From 1886 to the present.
Branding Service
Description: Focused on the services offered by a company instead of physical products. Focuses on the experiences and the value that the service provides to customers.
Example:Uber
Description: Uber has created a strong brand identity for your service transport, highlighting the convenience, accessibility and innovation in the urban mobility. Their branding focuses on ease of use and reliability of the service.
Date: Founded in 2009 and is still evolving.
Personal Branding
Description: This type of branding focuses on the creation of an identity and a personal reputation, often used by individuals who wish to excel in their professional fields or creative.
Example: Oprah Winfrey
Description: Oprah has built a personal brand solid based on empathy, empowerment, and success in the media. His name and image are associated with values of authenticity and motivation.
Date: From the 80’s until today.
Branding Brand (or Branding-Line)
Description: Involves the creation and management of the identity to a specific line of products under the brand name more widely. It is an identity that is consistent for a number of products that belong to the same category.
Example: Nike Air Max
Description: Nike has created a distinctive identity for its line of shoes Air Max, highlighting the damping technology and sporty style. Each model within the line maintains a consistent image, but with specific characteristics.
Date: Launched in 1987, and continues to develop new versions.
Branding Experience
Description: This type of branding focuses on the overall experience that customers have with the brand. Includes all the points of contact and interaction with the brand to create a memorable experience and positive.
Example: Disney
Description: Disney offers a brand experience that encompasses theme parks, movies, products, and more. The brand is known for creating unforgettable experiences, and magical to people of all ages. Date: From 1923 to the present.
What is audio branding?
¿Qué es el audio branding?
It is the practice of using sound elements to build and strengthen the identity of a brand. In the first place, it focuses on the creation and integration of specific sounds, such as jingles, sound effects, or melodies, which are associated uniquely with a brand.
These items are hearing is for the purpose of improving the recognition of the brand and evoke positive emotions in the consumer.
Not only limited to commercial radio or television. it also covers the music and sounds used in ads, apps, websites and point of sale.
The idea is to create a listening experience consistent strengthen the visual identity of the brand and create a connection memorable with the audience.
What is the study of the branding?
¿Qué es el estudio del branding?
It is a discipline that focuses on analyzing how to build, manage and maintain an effective brand.
In the first place, the study of the branding investigates the fundamental components that constitute a brand identity, including the creation of visual elements such as logos and color schemes, as well as the development of key messages that resonate with the target audience.
Overview on what is branding
The branding is a key skill and a valuable resource for companies. Allows brands to dressing, identify and differentiate yourself in the market. Is manifested both in the digital world as in the real world, and are complemented with advertising and marketing strategies.