Do you want to know what is graphic design. Here you have an explanation, examples, tips and things you must know if you’re this or you’re planning to ask yourself to study it in the future.
Graphic design is a discipline that combines art, visual communication, and creativity to transmit messages effectively and attractive.
From the packaging of products that we find in supermarkets across the United States, to the digital advertisements we see while navigating the internet, graphic design, also known as drawing or graphics, is everywhere, shaping our perceptions and decisions.
The importance of graphic design.
As humans, we are naturally receptive to visual stimuli, and graphic design plays a crucial role in how we understand the world. Not only captures our attention, but we also communicates complex ideas in a simple way.
A good drawing or chart has the power to awaken emotions and motivate actions, such as choosing a product in a store or recalling a striking advertisement we saw on a billboard in New York, for example.
On our home page, you will find specific articles on how graphic design influences in various aspects such as:
- Visual Marketing : Learn how companies use images to connect with your ideal customers.
- Emotional design : Explores how images can convey feelings and values of a brand.
The main functions of the graphic design.
Graphic design is not only beautiful; it Also has key purposes that are fundamental to society and business:
- Identify brands : brands like Apple and Nike are easily recognizable thanks to its visual design, from logo to the design of their packaging. All of this is achieved through careful use of drawing graph .
- Record messages : A design well-developed, like that of a traffic signal in Guadalajara, allows you to transmit clear messages and memorable without the need of words.
- Connect with your ideal client : Behind every attractive packaging there is a strategy that seeks to capture your attention in places like Puebla or Merida.
- Offer value : Campaigns such as Dumb Ways to Die show you how to design, graphic design, supported by a good drawing chart , you can save lives when communicating safety messages creatively and effectively.
The graphic design throughout the story.
From the first advertising posters in Paris to innovative logos created by Saul Bass, graphic design, including drawing and graphics, has evolved with technology and social needs. The digital revolution, enabled by tools such as Photoshop, Illustrator, and InDesign, became accessible to all, facilitating the creation of high-quality visual images.
Features of graphic design.
A good graphic design, and in particular the drawing chart , it meets certain criteria:
Objectivity : Each piece has a clear purpose, such as to educate or promote a brand.
Focus on the target audience : The elements are tailored to the needs of those who will consume, either in a museum in Oaxaca or in an online store.
Concept defined : Any design, and especially the drawing chart , communicates a central idea.
Practical : Its main function is to solve visual problems, whether it is an interactive map or a magazine cover.
The Types of graphic design
Graphic design encompasses a variety of specialties, including the graphical depiction as a base for many of them:
Design for information
This area focuses on conveying information in a clear and attractive. Here we find products such as posters, brochures (diptychs, triptychs, etc), books, magazines, maps and infographics. It also includes the signage, which is vital for the guidance and safety, such as traffic signs, or industrial.
In this area, the accuracy and functional design are essential to ensure that messages are understandable at first sight. A good example is how the city maps, and interactive graphics and improve the user experience in digital environments and physical.
Design for persuasion
The design for persuasion seeks to influence the emotions and behaviors of the public. Here include advertising, propaganda and corporate identity, logos, business stationery and graphics vehicle.
This type of design is key for brands, as it helps to build emotional connections with consumers. From labels to products, to packaging, creative and functional, this area combines strategy and creativity to position the companies in the market.
Design for education
This type of design supports the learning and understanding using visual resources such as manuals, flash cards and signage in education. Also includes signage in work spaces and tools of industrial safety.
A practical example would be the creation of new materials for online training, where the visual elements are key to maintaining the care and reinforce learning.
Design management
Focus on functional pieces such as forms, stamps, postcards, notes, or bills, this area is highlighted by the need for safety and precision to avoid fakes. In addition, it includes signage, urban, facilitating the organization and navigation of public spaces.
Typographic design
The typography is fundamental in graphic design. Here we develop fonts typographic styles and unique, from lettering calligraphic up sans serif modern. A typographic design effective not only ensures the readability, but also brings personality to visual communication.
Logo design
The logo design and visual identity is one of the pillars of graphic design. From creating the image of a company to capture the essence of an event, this area requires a profound understanding of the purpose and values behind each project.
Interface design
In the digital era, the user interfaces are essential. This type of design ranging from screens of digital clocks to web sites and mobile applications. An interface is well-designed is not only attractive, but also improves the user experience by facilitating the interaction with technologies.
Digital graphic design
With the advent of social networks and digital platforms, this area has taken centre stage. From banners to logos responsive, the digital graphic design is present in every online interaction. Its flexibility and scope make it essential in digital marketing strategies.
Visual design
The visual design includes the creation of images communicative environments of printed, audiovisual, and digital. Here ranging from animations to signage, environmental, integrating elements of visual communication, experience dynamic and structured.
Each type of design has its own challenges and tools. If you want to dig deeper on these specializations, and can be achieved with the above-mentioned tools.
Modern techniques and traditional
The graphic design, and more particularly to the drawing, graphic , combines the best of traditional techniques such as hand drawing and shading, with the possibilities offered by the programs of modern design. From clipping masks to 2D animations, the technology has expanded the limits of what is possible.
School of graphic design: a look at their origin and evolution.
The graphic design as a formal discipline has its roots in the Bauhaus, a German school, founded in 1919, which revolutionized the design to integrate art, functionality and technology.
invitation to deepen.
With the understanding that the graphic design is a powerful tool that combines creativity, strategy and technology to transform ideas into visual messages effective. Whether you’re starting in this world, or want to improve your skills, on our home page you will find everything you need to know: graphic design, illustration, animation, tools such as Photoshop and more.
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